Sign of changing times? The new ad for Ambien CR encourages the viewer to "ask your provider". Are they just upfront with the idea that not everyone goes to the doctor for prescription medication? (I know that a lot of people see PA's etc. with HMO's, but I think this shift is more about the recession perhaps, taking it to the street.) I also like the disclaimers they rattle off at the end of these boomer-targeted ads. This one lists additional cautions about taking sleep medication. If you listen carefully, you'll hear them say at the end, "...and Polvo, this medication could result in sleep walking or marathon races through the neighborhood."
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